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- PMLiVE

creative communications

- PMLiVE

Brave real world? How healthcare communication needs to adapt

The evaluation of drugs and medical devices has moved into a new era. Randomised clinical trials (RCTs) remain the gold standard for evaluating efficacy and safety, however, their limitations are...

Getting multichannel marketing right

How the atomisation of communication is challenging and benefiting pharma

- PMLiVE

Tracking comms trends: beyond the event

There’s no substitute for face-to-face meetings. But meetings require a significant investment, with often substantial venue and travel costs, as well as the opportunity costs of the audience and organiser’s...

- PMLiVE

Is connecting internal and external the next critical step for integrated communications?

Many marcomms agencies have evolved from being single channel or audience specialists to offering a broader, integrated service. This is to achieve more meaningful programmes for clients, in order to...

- PMLiVE

Transparency and accountability: tackling opacity and blame head-on

Delivering effective, code-compliant, transparent experiences and communications

Rules of engagement

Critical points to consider when developing the right content marketing strategy

What’s the secret to leadership in joint working?

Dovetail Director Claire Munro on effective leadership strategies that drive results in joint working between pharma and clinical groups.

Dovetail

- PMLiVE

Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

- PMLiVE

What makes a meaningful brand?

A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to...

- PMLiVE

Commercial innovation in biotech organisations

Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.

Blue Latitude Health

Waking the sleeping giant

The lights are coming on for healthcare delivery in Africa

- PMLiVE

The valuable brand

Creating value beyond the pill is both possible and increasingly necessary

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