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- PMLiVE

creative communications

- PMLiVE

The valuable brand

Creating value beyond the pill is both possible and increasingly necessary

When is it time to rebrand?

Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. Today, customers interact seamlessly with chatbots, respond to new digital platforms and switch...

Speech therapy

In 2002 an MIT scientist named Timothy Bickmore recruited 91 students to a study in a field of research that he later dubbed ‘patient-centric computing.’Over 30 days, two groups of...

- PMLiVE

Communication is the key to the participatory medicine model

Participatory medicine is an emerging healthcare movement that champions patient preference and values as equal to medical expertise. Following participatory medicine processes means that everyone involved in a healthcare decision...

The new rules of marketing and PR

How to reach your audience directly

- PMLiVE

Pharma’s first ‘performance marketing’ agency launched

Founded by Matt Lowe, performance.io aims to redefine online performance

Digital Pharma Advances London 2018

Digital Pharma Advances 2018: Attend our presentation in London

We are very excited to be attending and speaking at The Digital Pharma Advances Conference, held January 30th in London.

Anthill Agency

International digital pharma marketing: 10 common problems

Your digital marketing challenges are probably shared by peers in other departments and companies. The good news is that such problems often have simple solutions, or can be avoided completely...

Anthill Agency

Digital pharma marketing: 5 ways to avoid localisation problems

Localisation of digital materials isn’t difficult but it can go wrong. Here’s how to keep everything on track.

Anthill Agency

Digital marketing: how to build internal support

Many problems with digital communications can be traced back to internal communications. Here’s how to get the support your need.

Anthill Agency

- PMLiVE

BIA launches R&D communications best practice guide

Aims to support UK bioscience groups interacting with investors and the public

- PMLiVE

The new basics

Innovative products and creative marketing  won’t help if our industry fails to address the new basics

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