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creative communications

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Embracing multi-channel in the digital age

Adopting innovative ways

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Focus on the fundamentals

Effectively working in an increasingly regulated environment

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Medical affairs

Taking centre stage in communication strategy

The Periodic Table of Pharma Multi-channel Marketing

The Periodic Table of Pharma Multi-channel Marketing

Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed for multi-channel marketing activity.

An agency called Owen

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And breathe…

…or, why there is no ‘fast track’  to communications excellence

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Humanisation

The key to delivering communications excellence

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Signal strength

Communications that connect

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...

Anthill Agency

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Real-world evidence

Have we come full-circle?

Why I think rare disease companies are more patient-centric

Guest blogger Kamlesh Sheth believes companies that specialise in rare disease tend to be more patient-centric.

Say Communications

Empathology: The science of being someone else

If you can see the world from your customer's perspective, you have discovered the secret of empathy

Life Healthcare Communications

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To brand or not to brand…

Questions to ask if you want to deliver an experience like no other

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