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- PMLiVE

creative communications

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07 Good Pharma

Better for patients, better for business

Havas Lynx

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06 Our Opportunity to Rethink the Health Experience

Our point of view

Havas Lynx

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

- PMLiVE

New head for UK PR Council

PRCA appoints Lansons Communications’ CEO Tony Langham

- PMLiVE

How to say a thousand words

There’s no need to make it as complex as ‘gamification’  – just get visual in how you reach your audiences

- PMLiVE

Pharma facing EU challenge over promotional products ban

Manufacturers of USB sticks, sticky notes and pens complain to the European Commission

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Carving an identity through customer-focused innovation

Building pharma brands driven by customer-focused innovation will enable companies to differentiate their products in a crowded marketplace

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Translating value in pharma marketing

A new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large

- PMLiVE

Is it a commitment issue?

How to manage your strategy in times of doubt

- PMLiVE

Team Gold

Putting a best practice sharing model in place

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

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