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Industry body recommends flexibility while economic pressures continue

HCA report highlights opportunity during financial uncertainty

- PMLiVE

UK agrees comms strategy for potential flu pandemic

Publication draws lessons from 2009 swine flu pandemic

- PMLiVE

Burson-Marsteller appoint new EMEA health MD

Kate Hawker joins the agency from InforMed

Guide to selecting a healthcare comms agency

Whitepaper published by US agency White Space Healthcare Marketing

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

United Drug acquires Watermeadow Medical

Watermeadow will join a stable of medical communications agencies, including: iMed, QXV, Infusion and Insight, which operate under the InforMed Group umbrella

- PMLiVE

GSK’s Tim Brooks joins Creative Leap

Brooks will take responsibility for strategy development, while also supporting specific client relationships and projects.  

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

- PMLiVE

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

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