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    From overwhelming to actionable: Bringing lifestyle guidance to life

    Discover how clear communication and health literacy principles can transform complex patient materials into simple, engaging, and empowering health information.

    Cuttsy + Cuttsy

    - PMLiVE

    5 key digital CX challenges in pharma, and how to start solving them

    Creating great digital experiences in pharma isn’t easy, but progress doesn’t always need to come from big projects or budgets. Here are 5 common challenges that leading digital teams are...

    Graphite Digital

    Why healthcare communications needs creativity, now more than ever

    By Sally Robinson

    Amiculum

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    Content for all – how to connect with neurodiverse audiences

    Discover essential strategies for crafting inclusive and accessible written content tailored for neurodivergent readers.

    Cuttsy + Cuttsy

    Imagery icons in Cuttsy+Cuttsy branded shapes

    Clinical trials explained: Why imagery matters…

    Recruiting patients for clinical trials is one of pharma's greatest challenges. Imagery is a great way to connect with people on an emotional level and forms a big part the...

    Cuttsy + Cuttsy

    Health literacy icons in Cuttsy+Cuttsy branded shapes

    Clinical trials explained: Why health literacy matters…

    Clinical trial recruitment can be a challenge. By applying the principles of health literacy to all materials, we can support people to make an informed choice about whether to take...

    Cuttsy + Cuttsy

    Design-thinking. Iterating for continuous improvement.

    How design can lead improvement within Pharma

    Mednet

    - PMLiVE

    What are design systems and how can they help you elevate your digital products?

    Design Systems aren’t new, but the potential to utilise them to improve the way in which teams produce digital products is still untapped for many in the pharmaceutical and healthcare...

    Graphite Digital

    A doctor and a patient discussing something whilst looking at the ipad the doctor is holding.

    The impact of mindset on digital product success: Download our new whitepaper

    Six months on from releasing our research report, we reflect on the themes raised and offer practical advice on how contradictions can be overcome to enable digital success in pharma...

    Graphite Digital

    - PMLiVE

    What constitutes a great creative brief?

    We asked, you answered, and the results are in… what really does go into a great creative brief?

    Page & Page Health

    - PMLiVE

    We Need To Talk About We Don’t Talk About Bruno

    Tim explores how if we only fixate on giving people what they like, we’ll miss the chance to give them what they don’t know they love yet.

    The Good Ideas Group

    - PMLiVE

    Healthcare creatives need to be more like Bryson

    By James Mayfield

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