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    - PMLiVE

    Redefining digital ROI: Engagement, experience, and the new metrics of success

    Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and...

    Graphite Digital

    Reuters Pharma 2025

    AI and away we go: key insights from Reuters Pharma 2025

    AI is revolutionising the pharmaceutical industry, as highlighted at Reuters Pharma 2025, with transformative applications across marketing, drug discovery, and patient engagement, despite challenges in adoption, regulation, and data trust.

    Cuttsy + Cuttsy

    Person having information explained to him

    Clarity in clinical trials

    Discover how transparent, empathetic communication and health literacy principles can empower patients and enhance engagement in clinical trials, transforming participants into active partners in their healthcare journey.

    Cuttsy + Cuttsy

    How to Increase Engagement During Virtual Events

    Tip #1 - How can you take your online presentations to the next level? Check out the full list of top 10 tips to increase engagement during virtual events: https://www.impetusdigital.com/2021/03/25/top-10-tips-to-increase-engagement-during-virtual-events/

    Impetus Digital

    - PMLiVE

    Omnichannel strategies to revolutionize the healthcare professional experience

    Fishawack Health’s omnichannel experts unite to reveal how medical and commercial teams can build more meaningful experiences for healthcare professionals. They discuss the opportunities of omnichannel and explore how the...

    Avalere Health

    Top 10 Creative Ways to Engage Your Advisors

    At Impetus Digital, we pride ourselves with being the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight-synthesis. Our most popular service is online advisory boards. However, there is a myriad of...

    Impetus Digital

    - PMLiVE

    The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor

    Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals how life...

    Avalere Health

    - PMLiVE

    Insights from non-healthcare marketing: Brand Activism – does it have a role in Pharma?

    Increasingly consumers are demanding that brands be more active – that they not only stand for something, but they do something about it.

    Bedrock Healthcare Communications

    Three strategies for managing loss of exclusivity successfully

    Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.

    Blue Latitude Health

    Blueprint for healthcare: Brand strategy and planning

    This Blueprint for healthcare: brand strategy and planning pack contains two new tools for developing a stakeholder-centric brand, that patients and their HCP's want and need

    Blue Latitude Health

    50 questions for delivering an exceptional healthcare brand experience

    Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

    Blue Latitude Health

    The brand strategy revolution

    Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.

    Blue Latitude Health

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