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The fifth estate

How the media reports on the pharma industry

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Chiltern promotes Richard Pilnik to chairman

He replaces Nick Thornton in the lead role

Why isn’t your segmentation working?

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

Blue Latitude Health

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Philips begins first-of-its-kind European teleheath study

Three-year ACT@Scale programme will focus on chronic conditions

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Developing medical education that advances patient outcomes

As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific clinician behaviours is key to achieving measurable change in...

Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more

Anthill Agency

Biogen Idec building

Biogen multiple sclerosis drug flunks clinical trial

Opicinumab had been proposed as a possible reparative therapy in MS

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Monitoring app boosts survival in lung cancer patients

Results of prototype Moovcare remote monitoring device released at ASCO 2016

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Reaching new heights

Global medicines use and a five-year forecast

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Research Partnership appoints Tom Nolte

He takes up a role as director and head of business analytics, North America

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Leveraging HCP transparency insights to drive future customer investments

EFPIA’s disclosure requirements present an opportunity to assess strategy and effectiveness

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Takeda forms new women’s health and cancer company

Recruits former Medivation CMO Lynn Seely to lead Myovant Sciences

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