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The storytelling method that works for e-detailing

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how – precisely – do you...

Anthill Agency

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Porter Novelli names head of global consumer practice

Return to agency for Christine Cea

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.

Blue Latitude Health

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AZ and University of Texas to collaborate on cancer research

Studies will aim to improve patient outcomes

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Monica Seles to front Shire’s binge eating disorder campaign

Tennis star experienced condition at height of her success

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GSK hints at more restructuring following income drop

Company experiences a tough 2014 with Advair competition and China bribery scandal

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Merck’s hep C drug no longer a ‘breakthrough’

FDA rescinds designation for grazoprevir/elbasvir due to approval of other treatments

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FDA approves first continuous glucose monitoring app

Clears remote blood sugar monitor Dexcom Share

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Astellas joins trial data sharing website

Joins Bayer, Boehringer, GSK, Lilly, Novartis, Roche and more

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Agencies combine to form HealthCircle

New venture brings together HealthCircle Advertising, Brandcast Media and Brandcast Health

Tonic founders launch new company

Scott Clark and Oliver Parsons will lead SO What Global

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Tonic founders launch new company

Scott Clark and Oliver Parsons will lead SO What Global

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