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Dedicated

- PMLiVE

Using humour in healthcare marketing

Is laughter the best medicine?

- PMLiVE

Amgen and AZ’s psoriasis antibody beats Stelara in study

Brodalumab cleared all skin lesions in 37% compared to Stelara’s 18.5%

- PMLiVE

Takeda enlists GE’s aid to tackle liver fibrosis epidemic

Non-alcoholic liver disease has doubled in the last 20 years

- PMLiVE

NICE wants more evidence on skin damage technologies

But ‘spray-on-skin’ and clothes to prevent ulcers can still be used on NHS

Novartis building

Novartis to deliver three million malaria treatments in Zambia

Part of Malaria No More’s Power of One campaign

- PMLiVE

ROCK names new managing director

Terence Bradley was previously founding director of Pollen Health

Novo taps behavioural change for diabetes programme’s re-launch

Adds health coach function to Cornerstones4Care

- PMLiVE

Zealand adds two observers to board of directors

Martin Nicklasson and Catherine Moukheibir join the firm

European Commission forms €2.5bn big data partnership

Says mastering data will lead to better health outcomes

- PMLiVE

SMC fails to recommend Roche’s Perjeta

Says drug is not a cost-effective option in breast cancer

- PMLiVE

Dendreon files for bankruptcy protection

Follows poor sales of cancer vaccine Provenge

- PMLiVE

FDA to review Amgen’s cholesterol drug

US regulator accepts first in new class of PCSK9 inhibitors

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