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Second thoughts – the science of decision making

Are you a rational person? Do you make choices based on appraisal of the facts and careful consideration of probability and statistics?

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Beth Moore joins Saatchi & Saatchi Health

Moves from TBWAPW to take up new role as head of strategy

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European R&D investment “stagnating”

Report says health research spend was flat in 2011

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Bayer expects five drugs to enter phase III in 2015

Hopes to follow success of recent launches

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GSK hoping to file malaria vaccine next year

New phase III data backs submission plans

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Pharmacists back trial transparency in Europe

European Association of Hospital Pharmacist supports EMA’s plans to improve access to study results

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New US head for Daiichi Sankyo

Glenn Gormley replaces John Gargiulo who steps down as president and CEO

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New communications head for WebMD

Health information group appoints Adam Grossberg chief communications officer

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Ketchum expands in South Korea

Comms firm buys InComm Brodeur

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Rise of generic medicines in Portugal

From a nation in love with branded medicines to one reliant on generics

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AstraZeneca advertises Crestor with ‘fun’ TV spot

TV campaign compares choice of medicine over Lipitor to sporting rivalry

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Novartis’ omalizumab effective in chronic skin disease

Study backs extended use of asthma treatment Xolair

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