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- PMLiVE

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Pharma reps in India strike over industry corruption and drug prices

FMRAI calls for improved regulation

- PMLiVE

Lilly’s Alzheimer’s drug solanezumab stumbles, but doesn’t fall in phase III

Fails to show significant benefit, but data holds some consolation

AstraZeneca Pharma India MD Anandh Balasundaram resigns

Chief operating officer Jonathan Hunt will take over on an interim basis

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New challenges in pharma marketing call for new approaches

Radical changes to an already competitive market mean clients are demanding a non-conformist approach to marketing to ‘unblock’ potential – enter the insurgent non-agency 

- PMLiVE

Pharma less mobile ready than consumer brands

Just two top ten pharmaceutical companies have a mobile website

Bristol-Myers Squibb (BMS) building

BMS halts hep C candidate development after patient death

Promises to share drug data to assist other pharma companies’ patient safety measures

Bayer launches late-stage lung condition trial for ciprofloxacin

Study involves the use of Novartis’ T-326 inhaler

- PMLiVE

UK pharma ‘must prove value’ to the NHS

Facing unprecedented financial pressures, it is imperative companies continue to evolve

Ariana Pharma appoints Mariana Kuras as chief technology officer

She previously worked at Biosystems International and Pfizer

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Orphan drugs economically viable for pharma

Drugs for rare diseases can generate as much lifetime revenue as medicines for common conditions

- PMLiVE

Medical communications 2.0

How social is medical communications?

- PMLiVE

Engaging payers online

Understanding the information needs of the audience is key to engaging with payers through a digital communication programme

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