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- PMLiVE

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WorldOne signs real-time patient perception partnership

Health data company will collaborate with patient intelligence platform Treato

China to be second largest online ad spender by 2014

China set to be the second largest online ad spender by 2014, with the whole of Asia-Pacific predicted to overtake Western Europe by 2013 and overall ad spend in China...

Sanofi gets OK for first voice-guided injection device

Chalks up pharma industry first following FDA approval for Auvi-Q

- PMLiVE

Merck & Co to work with PatientsLikeMe in psoriasis

Collaboration with patient social network will inform a novel approach to improving outcomes

US government pursues pharma on patent agreements

FTC steps up scrutiny of pharmaceutical industry business practices

Astellas Pharma Europe promotes Dr Susan Wood to senior market access role

She was previously senior brand director of the company’s pain management franchise

- PMLiVE

ABPI updates phase 1 clinical trial guidelines

UK pharma industry body issues first new version of guidance since 2007

Advocates and influencers crucial in new marketing models

Get your advocates involved in the solution, says customer engagement director in the Havard Business Review

- PMLiVE

Astellas Pharma Europe appoint new senior director, market access

Dr Susan Wood was previously senior brand director of the company’s pain management franchise 

- PMLiVE

Merck KGaA raises forecasts as Rebif buoys Q2 sales

Pharma company sees double-digit rise in second-quarter revenues

Spectrum hires new quality assurance manager

Elaine Johnson will be responsible for developing a quality management system

- PMLiVE

Pfizer buys rights to OTC Nexium, may forge closer ties with AstraZeneca

Pays $250m for worldwide rights to sell heartburn drug from 2014

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