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Janssen launches mobile medication reminder service

Care4Today is available for iPhone, Android and Blackberry smartphones as well as 'feature phones'

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The changing face of patient communications

Increasingly, individuals are self-managing their conditions. So with the role of advertising directed at the doctor forming only part of a patient’s personal journey where next for pharma?

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A Brand of our Times

When Stephen Page read Kush Rach’s piece The Strategic Role of the Agency, it got him thinking about what it really means to create a brand in these times...

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Put yourself in their shoes

Keep it simple, tell a story and know that every audience is different

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Interview: Deepak Khanna, ABPI

Collaboration, communication and an appropriate drug pricing scheme are key says ABPI president

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Digital Intelligence roundup

Includes Roche’s new interactive insulin pump system and a Kinect-based health start-up

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US physician community Sermo acquired by WorldOne

Surprise deal substantially increases the research company’s reach

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The Strategic Role of the Agency

In this marketing environment there is no room for late developers. Find out why tapping into an agency's insights early may give the brand growth you need.

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Study: doctors prefer online to print

Google and Manhattan Research find websites and apps beat paper journals

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Q&A – Patricia Barnfather, Barnfather Communications

Where are they now? Communiqué Awards Young Achiever winner 2000

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Genetic testing company 23andMe acquires Curetogether

Says addition of the health start-up will enhance its capacity for 'people-powered research'

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Digital Intelligence roundup

Includes Merck Serono’s digital expansion and a digital marketing tip of the week

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