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Model behaviour in proactive and reactive pharma markets

To survive in both proactive and reactive markets, pharma needs to walk the walk not just talk the talk

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Model behaviour in proactive and reactive pharma markets

To survive in both proactive and reactive markets, pharma needs to walk the walk not just talk the talk

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Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

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EC releases draft designs for legal online pharmacy logo

Says an official logo will help consumers verify authenticity of internet pharmacies

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Abbott cuts 550 jobs as Q3 sales stay flat

Layoffs come as company prepares to spin off its pharma division as AbbVie

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Canadian digital agency Sonic Boom arrives in London

Paul Jacob’s will lead the digital and social media agency from the offices of Axon Communications

Lexapro generics hammer Forest Labs’ Q3 results

Sales down by nearly 40 per cent

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Death toll reaches 19 in US meningitis outbreak

Victims exposed to contaminated drugs

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What Makes a Brand Iconic?

For several weeks we’ve been running the Iconic Brands survey at The Directory in collaboration with InterbrandHealth. Here, the agency’s creative director takes a look at Humalog and Prozac and...

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Dr Christian Itin joins Cytos Biotechnology as CEO

He moves to the Swiss biotech from Micromet

Cathy Wolfe appointed CEO of medical research at Wolters Kluwer Health

Succeeds Karen Abramson

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Are you really listening or just waiting to speak?

A modern social listening programme can indentify people’s motivations and information needs

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