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ABPI: Nothing to stop pharma using social media

Provided it's done in a responsible way, says UK pharmaceutical industry body

Allergan Botox tweet breaches UK pharma’s Code of Practice

Company ruled to have breached Code over employee’s use of a personal Twitter account

Boehringer to begin beta-testing Facebook game in March

Syrum's full launch delayed for improvements, including the addition of educational content

Pharma ‘neither leading nor lagging’ on Twitter

Benchmarking study counters some of the myths of pharmaceutical social media

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

US public backs pharma involvement in patient communities

Online adults support, by more than 2:1, industry participation in health communities

- PMLiVE

Website build and usability

How to execute digital: Faisal Ahmed explains how to build a website to represent your brand

Sermo founders set up new online patient community

Par8o aims to foster greater collaboration between patients and their doctors

- PMLiVE

Interview: John Dineen, GE Healthcare

GE Healthcare's president and CEO tells Dominic Tyer about the rising importance of molecular diagnostics and how his company is moving increasingly closer to the biopharmaceutical world

UK patients to get online access to records by 2015

Government commits to greater health information access as part of its wide-ranging reforms to the NHS

- PMLiVE

Mobile health roundup

Includes GSK's asthma app, analysis of the mHealth application market and European approval for a range of remote monitoring mobile apps

UK reaffirms NHS access to NICE-approved drugs

Health Secretary makes pledge on same day Future Forum recommendations on NHS reform accepted

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