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AZ taps electronic patient records for real-world evidence collaboration

Hopes to highlight unmet needs in chronic diseases through European deal with IMS Health

- PMLiVE

Are pharma apps medical devices?

As the first MHRA-registered mobile health app hits Apple's App Store, pharmaceutical companies should be asking questions of their own smartphone apps

- PMLiVE

FDA boosts its social media use with the launch of a new blog

FDA Voice intended to help the US regulator communicate with a wide range of stakeholders

- PMLiVE

The Future Starts Here: Agency New Year Resolutions

A new year always gives a feeling of hope: on both a personal and business level. What should agencies be resolving for 2012? I reckon these three New Year resolutions...

Miracles and mistakes in strategic planning

What happens when we allow conscious thought and experience to cloud our thinking?

- PMLiVE

Quintiles consolidates patient communities into new Digital Patient unit

Combines MediGuard.org and ClinicalResearch.com and appeals to ex-Google Health users

FDA issues draft social media guidance for off-label information

Two years after its public hearing the US regulator issues its first social media guidance

- PMLiVE

Strategic planning – it’s not rocket science…

… but maximising opportunities does demand new concepts and ideas

European eHealth network to be set up

EC aims to improve the safety and efficiency of patient care across Europe

- PMLiVE

Award-winning digital projects

Campaigns by Pfizer, GlaxoSmithKline and Janssen rewarded at the recent Pharmaceutical Marketing Excellence Awards

- PMLiVE

Mobile health roundup

Includes iPhone and Android apps from Pfizer and NIHR, and FDA approvals for MIM's diagnostic app and Sanofi's diabetes monitoring system

A social media toolkit for cancer information with lessons for pharma

Guidelines from International Cancer Information Services Group provide useful social media overview

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