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Orphan drugs: Leading the way in patient-centricity

What lessons about optimal patient engagement can big pharma learn from those operating in rare disease?

Communicating with payers to improve patient access

A transforming NHS brings with it many opportunities. Working with payers to put patients at the heart of everything while reducing costs is fundamental to success.

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Turning healthcare on its head

Efforts to deliver patient-centric care are turning healthcare communications on its head

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PMEA 2016 finalists announced

AbbVie, Bayer, Celgene and Novartis are up for the prestigious Company of the Year

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Strengthening market access deliverables by harnessing the patient journey

In today’s multi-stakeholder environment, pharma companies need to coordinate their stakeholder interactions between functions to ensure consistency of message and efficiency of cost. Market access has a critical role to...

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European women’s health needs people-centred approach, says WHO

Call comes as it develops new health and wellbeing strategy for the region

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SO What Global launches patient engagement venture

New agency will focus on aiding pharma companies’ pursuit of patient-centricity

- PMLiVE

Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

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Defining value: has anyone asked the patient?

The real-world challenges patients face give them unique views on ‘value’

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Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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An effective commercial model for cancer care

Patient-centric cancer care

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Creating an engaging experience for patients

The patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit....

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