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    Headshot of Sarah Theobald with text reading 'Healthcare communications trends in 2026'

    What will healthcare communications look like in 2026? Amiculum’s prediction of upcoming trends

    By Sarah Theobald

    Amiculum

    Amiculum's Aaron Fletcher smiling to camera on the left, with text on the right that reads 'AI persona generation'

    AI persona generation for healthcare: quick wins & real-world impact

    By Aaron Fletcher

    Amiculum

    VuuAI and Amiculum

    VuuAI and Amiculum partner to transform content engagement in pharma

    Amiculum, a global health communications agency, has entered into an exciting strategic collaboration with VuuAI, a GenAI-driven content production automation platform. The collaboration is designed to optimize the deployment of...

    Amiculum

    Putting the Best Minds on the Hardest Matters

    Mental wellbeing is a defining challenge in health communications. High workloads, constant connectivity and leadership gaps are driving widespread burnout, with serious impacts on creativity, productivity and retention. Minds on...

    Fox&Cat

    - PMLiVE

    Stories of sickness: applying illness narratives to health advertising

    By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and treatment. But too often, our...

    11 London

    Young girl receives vaccine jab in her arm

    Regaining trust in childhood vaccines: can better comms turn the tables on hesitancy and misinformation?

    In the wake of Trump questioning MMR vaccines, we review the best practices in vaccine communications and consider how to reverse damage done to public trust in childhood vaccinations.

    Say Communications

    Overcoming MS graphic

    SAY selects MS healthy lifestyle charity for 2025 pro bono programme

    SAY Communications has selected Overcoming MS as the recipient of its annual pro bono programme, offering strategic and creative support to launch the charity’s first public awareness campaign.

    Say Communications

    IPG Health logo

    IPG Health expands Influencer ID marketing expertise into Europe

    Strategic rollout will scale US success into key European markets, strengthening the network’s leadership of social media strategy in the health/pharma sector

    IPG Health

    Child drawing image with crayon

    Making the shortlist for patient engagement and communications

    Grace Communications has been shortlisted this year in both the PMi Awards and the Creative Floor Awards for an engaging creative campaign, putting patients at the forefront.

    Grace Communications

    Unlocking the future of Learning

    By Potter Li and Aaron Fletcher

    Amiculum

    - PMLiVE

    Advertising For Women’s Health: Breaking Taboos and Driving Change

    Our strategist Stephanie Goley, MSc, PhD takes a fascinating look at how advertising is breaking down stigmas around areas of women's health such as menstruation and menopause - and helping...

    11 London

    - PMLiVE

    Rain Free Days: A Migraine App Shaped by Real Experiences

    Rain Free Days® is a free migraine support app created by Teva, 11 London, and the migraine community. It helps users track symptoms, spot patterns, and access personalised resources like...

    11 London

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