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- PMLiVE

diagnostic testing

- PMLiVE

Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?

Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...

Page & Page and Partners

- PMLiVE

Virgo Health targets influencer marketing

Holds an event to help healthcare tap into innovative communications

- PMLiVE

The power of video

Video is not a new marketing channel. Compared to the realms of augmented and virtual reality it’s been around for donkey’s years. And yet video has continued to grow in...

Page & Page and Partners

The dark side of direct-to-consumer genetic tests

Direct-to-consumer testing is an affordable way to better understand your DNA, but is this a leap forward in innovation or another layer clouding an already complex market? From anxious patients...

Blue Latitude Health

- PMLiVE

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

Writing is a skill, a craft, an art

- PMLiVE

Seduce anyone in four simple steps

You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

Page & Page and Partners

- PMLiVE

Money, sex and power

What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

Page & Page and Partners

- PMLiVE

Genetic counsellors: the new healthcare influencers?

Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients.

Blue Latitude Health

Roche Basel Switzerland

Affimed rockets on $5bn-plus Roche immuno-oncology deal

Deal is latest in series of big pharma investments in cancer immunotherapies

Mastering the precision medicine opportunity

The rise of precision medicine will transform the pharma business model, challenging the way we commercialise therapies. BLH Senior Consultant and precision medicine expert David Cooney, reveals how you can...

Blue Latitude Health

Medopad: the up and coming unicorn transforming remote patient monitoring

Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.

Blue Latitude Health

- PMLiVE

Brand teams: why are some smarter than others?

It’s not for the reasons you think

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