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- PMLiVE

Digital communication

- PMLiVE

Experience design of physical spaces: a human-centred approach

Anna Tamasi from Blue Latitude Health highlights the key considerations and best practices for spatial design from a user experience design perspective.

Blue Latitude Health

The difference between market intelligence and design intelligence

Blue Latitude Health's Elisa del Galdo explains how market and customer research differ, and in which situations you would use one over the other.

Blue Latitude Health

- PMLiVE

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.

Blue Latitude Health

Why digital communication means leaving no customer behind

You don’t have to accept that only a small percentage of your customers will ever get the full information about your product.

Anthill Agency

- PMLiVE

Download ‘Perspective magazine issue 2: Human-centred design and strategy’

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.

Blue Latitude Health

- PMLiVE

Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

The ROI of user experience in pharma and healthcare: How to engage your customers

In this article, Head of Customer Experience Elisa del Galdo of Blue Latitude Health breaks down how to understand the return on investment of user experience in pharma and healthcare.

Blue Latitude Health

- PMLiVE

Beyond the patient journey: Designing for behaviour change

In 2016, it’s time to update our model for the customer journey. Customer Experience Consultant Anna Tamasi talks us through the future of journey mapping.

Blue Latitude Health

Affiliate friendly content: e-detailing materials that local markets love

What’s the point of marketing content that doesn’t get used?

Anthill Agency

Why are doctors frustrated with the digitalisation of healthcare?

In this article, Customer Experience Consultant Anna Tamasi from Blue Latitude Health highlights the most common usability and user experience implications that the digitalisation of healthcare poses on doctors professional...

Blue Latitude Health

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10 tips for developing insightful pre-launch positioning

By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Blue Latitude Health's Head...

Blue Latitude Health

Patient-Centricity: Improving the model with patient journeys

Head of Customer Experience Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient's journey at the centre.

Blue Latitude Health

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