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Digital Futures

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Key emerging trends in digital health

Improving healthcare for patients and helping doctors be more efficient

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Current and future trends for developing digital medical communications

Evolving digital trends and user needs

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BMS partners with Voluntis to co-develop oncology digital therapeutics

Aims to create a mobile app to help patients self-manage their symptoms

Digital divergence

Combining digital and pharma is proving less easy than previously thought

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A snapshot of Congenica

PME talks to CEO David Atkins

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The digital shift in pharma marketing

Indegene’s surveys in 2016 and 2019 show a spike in digital spend

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The Pharma UK Twitter Ranking 2018 [RESEARCH]

The second edition in our Pharma Social Media Series, the UK Twitter Ranking.

An agency called Owen

What pharma marketers can learn from growth hacking?

Growth hackers instinctively blend technical skills with creative thinking

An agency called Owen

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Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media

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Chiesi targets patient adherence via mobile app

Initiative will see asthma and COPD patients receive device training support

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Aptar Pharma advances digital offerings

Partners up with digital therapeutics company Propeller Health

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Rosalind Franklin Institute invests £6m in disruptive technologies

Will open new AI-enabled research facility based in the UK

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