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Playing Mind Games

Playing Mind Games

To give a brief strong direction, we need to ascertain how the brand intends to win attention, how it will engage, what its call to action will be and how...

Page & Page Health

- PMLiVE

Genfit presses the gas on NASH with combo trials

Latest move in tight race for NASH prize

- PMLiVE

Report shows benefits of GP at Hand digital service, but concerns too

High levels of user satisfaction, but 'cherry picking' concerns remain

- PMLiVE

NHS England wants money-back guarantee on Orkambi

Vertex resisting real-world data proposal

- PMLiVE

Novartis sees five new $1bn-plus launches in next two years

CEO defends likely high price of Zolgensma

PM Society Digital Award Finalists

P&P are shortlisted for the ‘Craft in Film’ category at this year’s PM Society Digital Awards

Page & Page Health

- PMLiVE

Stung by critics, J&J says antidepressant Spravato saves money

Responds to ICER cost effectiveness ruling

- PMLiVE

Still no breakthrough on Orkambi talks, MPs want answers

As other price deals go through, Orkambi stalled again

- PMLiVE

Amgen buys Danish partner Nuevolution for $167m

Copenhagen-based biotech will remain autonomous

- PMLiVE

Merck bulks up in cancer with $2.2bn Peloton buy

Another significant bolt-on in oncology

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