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dual tasking

- PMLiVE

Burson Cohn & Wolfe acquires Hirshorn Zuckerman

And CEO Zuckerman will become COO

- PMLiVE

Healthcare Comms appointments

Andrew Martello joins imc, bmore adds to team and ARK gets a new director

If you’re not thinking segmentation, you’re not thinking

Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare...

Page & Page Health

- PMLiVE

ViiV chalks up another win for two-drug HIV regimen

Once a month injection matches triple oral therapy

- PMLiVE

Anti-ageing gets another boost with Napa Therapeutics launch

Juvenescence teams up with Insilico Medicines and Buck Institute

- PMLiVE

Industry appointments

Vivaldi heads up Sigilon, Pfizer Oncology loses its CMO and Zelluna appoints new CSO

- PMLiVE

Realm toppled by second mid-stage trial flop

The hypochlorous acid gel failed to show EASI score improvement compared to placebo

- PMLiVE

Your excellent marketing team: let the world know about it

Deadline of 30 August for PMEA awards fast approaching

Keytruda’s secret sauce

Merck’s position in oncology is about much more than a good product

- PMLiVE

Shock as NICE turns down Biogen’s SMA therapy

UK’s cost effectiveness watchdog says the drug’s long-term benefits are unclear

- PMLiVE

Paramount Recruitment reveals Communiqué Casino winners

Bayer’s Chris Henry and Edelman’s Nilüfer Münür win the prizes

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