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e-book

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Uniting around a common goal

The importance of the multidiscipline team

Beacons for genuinely patient-centric marketing

How pharma marketing can respond to patient-centricity

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Ditch the data?

Looking beyond the data

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Market dynamics, marketing and analytics

Ways to ensure that we know our market better than our competitors and use that knowledge to our advantage

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response –...

Anthill Agency

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Truthful consumerism

Amid all the change and uncertainty of this moment,  a set of core truths about our shared future is as relevant as ever

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It’s time to measure outcomes

Lucid launch their new metrics platform

Lucid Group Communications Limited

GSK hands new chief digital officer a transformative remit

Karenann Terrell will join the pharma firm from Walmart

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Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

Are patients ready for digital doctors?

How can technology truly benefit health delivery?

Launch of the HSJ Partnership Awards: a programme for inspirational organisations helping to transform the NHS

New Awards will recognise the many private sector organisations who partner with the NHS to deliver improved patient outcomes and cost-effective care

Wilmington Healthcare

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Creativity in a complex landscape: a pharma perspective

lue Latitude Health interviewed Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level for Janssen, to find out his view what an exceptional creative campaign looks like when working...

Blue Latitude Health

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