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E-detailing

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Boehringer to add wireless data-collection to its Respimat inhaler

Joins forces with Qualcomm for COPD adherence collaboration

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Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

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Going fully digital

Building a commercial content supply chain

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Multichannel: the essential European revolution

Boosting the digital component in Europe's multichannel engagement strategy

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Is your multichannel having the desired impact on both your customer and business?

The critical role of multichannel in delivering a differentiated customer experience and tangible business results

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AstraZeneca embarks on oncology research access project

Invites companies to join molecular data resource consortium

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From push to pull: what makes effective multichannel marketing?

How designing CME becomes a listen and learn exercise as physicians are adapting to social media

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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Brain training ‘could cut dementia risk’, says study

Findings suggest computerised speed of processing training can reduce cognitive decline by 48 percent

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The Netherlands leads Europe for future health

And benchmarking report finds UAE best placed to meet healthcare challenges

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Takeda partners with Marvel for IBD superheroes

Will work with the entertainment firm's content marketing agency

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