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- PMLiVE

E-detailing

- PMLiVE

Cancer drug spend tops $100bn in 2014

But payers are starting to bulk at increasing prices

- PMLiVE

Pharma growing its use of social media – report

New data also highlights who leads the way in integrated social media marketing

- PMLiVE

Listen? Do you want to know a secret?

Social media listening is currently trending, but is it ‘hear’ to stay for pharma?

Don’t use the ‘SM’ words!

'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills

- PMLiVE

Pfizer collaborates with vloggers on YouTube smoking cessation campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

NHS to expand video and email consultation pilots

Move is part of plans to increase patient access to GPs and pharmacists

- PMLiVE

Leo Pharma sets out its social media principles

Also expands its use of Twitter with two newaccounts

- PMLiVE

Making the right mobile health choices

Creative thinking is one of the requirements to ensure lasting healthcare change

- PMLiVE

Tom Griffiths appointed as head of digital at Virgo Health

He has previously held roles at Care UK and global charity Oxfam

- PMLiVE

Haymarket Media acquires digital agency

Gains Group DCA from contract sales giant PDI

- PMLiVE

CRF Health partners with Vodafone on communication platform

Hopes Vodafone’s global machine-to-machinewill improve client experience

The storytelling method that works for e-detailing

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how – precisely – do you...

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