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- PMLiVE

E-detailing

- PMLiVE

Electronic medical records industry to soar

Report says market will hit $17bn by 2017

Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

- PMLiVE

WPP to exploit social media data

Agrees deal with DataSift to access data from Twitter, Facebook and more

- PMLiVE

GPs turning to digital for information

Survey shows UK doctors value medical journals and their websites

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

- PMLiVE

New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies

FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

- PMLiVE

GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

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