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Get connected in pharma marketing

Marketers who are using new media to provide value and relevance are driving value in their brands and will change the way healthcare is delivered

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Merck drops plans to file Tredaptive in US

Pharma company also says cardiovascular drug should not be prescribed to new patients in Europe

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Lilly pays $29m to settle foreign bribery charges

US Securities and Exchange Commission charges centre on activities in Russia, China, Brazil and Poland

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Pharma ‘influencing Polish drug market’

Leads to recommendations for expensive and ineffective medicines says study

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Hanspeter Spek to retire from Sanofi

President of global operations will step down after 18 years at the pharma company

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Sanofi boosts animal health business with Dosch acquisition

Opens door to €350m market for company’s Merial division

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New EC anti-smoking plans include ban on flavoured tobacco

Pictorial health warnings on cigarettes and regulation for e-cigarettes also proposed

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Lundbeck slumps as it cuts sales, profit guidance

Comes despite three new products due to hit market

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Vertex reports fatal reactions with hepatitis C drug

Adds boxed warning to Incivek

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Fred Powell joins Celator as chief financial officer

Joins oncology specialist from OraPharma

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Celgene signs $500m antibody deal with Sutro

Joins list of companies with interest in antibody-drug conjugates

Initiative wins international advertising account for Omega Pharma

Appointed agency of record in Central, Nordics and Eastern Europe

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