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How to design patient services with social media within the ABPI code guidelines

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

Blue Latitude Health

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Cancer drug spend tops $100bn in 2014

But payers are starting to bulk at increasing prices

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Pharma growing its use of social media – report

New data also highlights who leads the way in integrated social media marketing

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Listen? Do you want to know a secret?

Social media listening is currently trending, but is it ‘hear’ to stay for pharma?

Don’t use the ‘SM’ words!

'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills

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Pfizer collaborates with vloggers on YouTube smoking cessation campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

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Leo Pharma sets out its social media principles

Also expands its use of Twitter with two newaccounts

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Mind names YouTube star as first digital ambassador

Zoella launches #DontPanicButton campaign to raise awareness of anxiety

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Novartis brings creative malaria campaign to Pinterest

Invites users to create their own mosquito-killing story

Monitoring the social media activity of HCPs

Do your research when planning a digital engagement strategy

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Guidance is no barrier to engaging on Twitter

Five simple, compliant tactics for European pharma marketers to consider

A drug bottle with a 'like' option on the label

Facebook: mobile is not a technology, it’s a consumer behaviour

Social network gives pharma marketers attending ThinkDigital some tips

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