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- PMLiVE

EPG Health Media

Rules of engagement

Critical points to consider when developing the right content marketing strategy

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Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

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What makes a meaningful brand?

A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to...

Perspective on the power of insight

In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

Blue Latitude Health

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Is agile working benefiting the employee or the organisation?

The late Stephen Hawking’s quote, “Intelligence is the ability to adapt to change” really resonates with me when thinking about agile working.We are undoubtedly living through a fundamental transformation in...

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Lucid’s first class of 2018 graduates from Lucid’s Futures Academy

Four graduates complete an eight-week training course

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Commercial innovation in biotech organisations

Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.

Blue Latitude Health

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Lucid Group are on the Lookout for World-Shaking Talent

Lucid Group kick-started the week with its second exchange day in 2018, held in their Macclesfield office. With continued growth from new and existing clients, the need to find and...

Lucid Group Communications Limited

- PMLiVE

The valuable brand

Creating value beyond the pill is both possible and increasingly necessary

When is it time to rebrand?

Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. Today, customers interact seamlessly with chatbots, respond to new digital platforms and switch...

The Lucid Festival of Magic

Lucid Group threw a spellbinding event to celebrate eleven years of transforming lives with their standout new branding taking centre stage.

Lucid Group Communications Limited

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Vivid Medical Communications Supports the 10th Anniversary of Rare Diseases Day 2018

Vivid Medical Communications – a newly created rare diseases specialist agency and part of the successful Lucid Group of companies – is a proud supporter of Rare Diseases Day 2018.

Lucid Group Communications Limited

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