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Euro RSCG Life

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IPA reveals 2016 Best of Health Show shortlist

33 agencies in with a chance to win at the healthcare advertising awards

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McCann Health creates new global consultancy

Former Novartis exec Simon Holt to head up Consulting at McCann Health

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Safe from harm?

Which healthcare systems inspire patient confidence?

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Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

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From push to pull: what makes effective multichannel marketing?

How designing CME becomes a listen and learn exercise as physicians are adapting to social media

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Evolve or die

How brand teams can bring more value to their customers

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International AIDS Society rebrands with focus on patient stories

The Partners Health revamps branding as part of marketing drive

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Sweet emotion

Are we harnessing the full emotional power of brand creativity?

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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Why don’t big pharma brands win creative awards?

There’s a striking lack of correlation between commercial and creative success

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An open letter to international brand teams

Abottom-up perspective on the development of international brands and campaigns

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Jobs to do

Identifying opportunities and taking advantage of them

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