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Euro RSCG Life

- PMLiVE

Telling tales

Storytelling in the world of medical communications

- PMLiVE

Engagement strategies

The customer journey and aligning value-based content

- PMLiVE

Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

- PMLiVE

The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

- PMLiVE

New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

- PMLiVE

Marketing to health-conscious ‘millennials’

Companies must identify shared values between brands and a new ‘spring chicken’ generation of consumers

- PMLiVE

Creativity in health communications

Does the industry have the courage to push boundaries?

- PMLiVE

Excellence in pharma launches

Maximising your chances of success - some food for thought

- PMLiVE

A sharper focus on branding

How does a highly-effective brand team differ from the industry standard?

- PMLiVE

Havas boosts senior team in France

New roles for Stéphane Guerry, Yves Del Frate and Pascal Dasseux

- PMLiVE

Creating a brand identity for biosimilars

How to ensure a replicated biologic is seen as more than just a tribute brand

- PMLiVE

Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014

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