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- PMLiVE

Strategic North appoints head of consulting

Simon Campling joins the healthcare strategy agency

- PMLiVE

OPEN Health acquires Choice Healthcare Solutions

Will rebrand the agency under its Succinct agency offering

- PMLiVE

Healthcare costs

The technology poised to drive down the cost of healthcare

- PMLiVE

Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

- PMLiVE

Novartis funds chronic urticaria app and patient community

My Hives has been developed, and will be run, by Exco InTouch

Roche Basel Switzerland

Roche gets first approval for PD-L1 inhibitor Tecentriq

Expects to launch bladder cancer treatment within the next two weeks

Novartis day

Trial sets up showdown between Ibrance and Novartis’ ribociclib

Positive interim data could put the Swiss firm's breast cancer therapy in-line for early approval

- PMLiVE

Celgene launches ‘edu-tainment’ psoriasis awareness initiative

Millefeuille film seeks to highlight everyday burden of the disease

- PMLiVE

Where the patients are…

Working towards a model of geolocation of care

What’s the best use of video in digital pharma marketing?

Video is increasingly popular in marketing communications. It can work brilliantly but not everywhere and not all the time. So if you’re considering using video, here’s quick strategy for maximizing...

Anthill Agency

- PMLiVE

Chinese regulators restrict Baidu healthcare advertising

Search engine faces clamp down after death of cancer patient

Actelion HQ Switzerland

Actelion gets EU go-ahead for Uptravi in PAH

Oral therapy predicted to become $1bn-plus product

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