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- PMLiVE

NICE metrics flawed and should not be used, says EU study

ECHOUTCOME criticises used of quality adjusted life years in HTAs

- PMLiVE

GSK appoints Heineken and Shell director Hans Wijers to board

Is also chair designate of the brewery firm

Novartis building

Novartis withdraws application for Ruvise approval in EU

Had submitted imatinib mesylate for use in hypertension

Building brand strength – Part 3

This time, how clarity, presence and understanding can make or break your brand

- PMLiVE

Conversation everywhere, but ‘in real life’ too

Technological advances have made it easier for client–agency teams working in Europe and globally to connect but as social animals humans still get the best out of one another when...

- PMLiVE

Portland appoints lead for new health communications practice

Louise Fish is currently director of communications at the NHS Confederation

- PMLiVE

NICE backs two cystic fibrosis treatments for NHS use

Novartis’ Tobi Podhaler and Forest’s Colobreathe recommended at discounted price

- PMLiVE

Merck KGaA starts third phase III trial for cancer hope TH-302

Unique method of action to target cells with low oxygen levels

Bristol-Myers Squibb (BMS) building

BMS Q4 results see earnings increase despite fall in sales

Cost-cutting measures at pharma company help overcome patent losses

- PMLiVE

Take-up for Agnitio’s pull marketing platform soars

Closed-loop marketing business sees 50 per cent increase in last two months from healthcare agencies

- PMLiVE

WHO appoints regional director for the Americas

Dominica’s Dr Carissa Etienne has rich history in healthcare policy

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