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New US Coca-Cola ad while Russia tightens food legislation

Soft drinks giant launches low-cal ad in US while Russia plans tough legislation on fast food advertising and labelling, as pressure on fast food companies grows

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Lilly gets go-ahead for Alzheimer’s diagnostic in EU

Amyvid can detect amyloid plaques – a hallmark of the condition

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Chiltern appoints Roger Hunter to partnerships role

He will be tasked with developing long-term strategic partnerships

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Creation Healthcare claims social media monitoring first

New Creation Pinpoint service allows pharma to monitor public HCP conversations

Acquisition strengthens Ketchum’s Southern US presence

North Carolina-based Capstrat offers corporate public affairs

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Sanofi US joins NBA for diabetes awareness drive

Andre Iguodala, Danny Granger and Tamika Catchings sign up as ambassadors for Dribble to Stop Diabetes

More than half of US adults go online for health information

And more than a third use internet for self-diagnosis

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Scotland launches £21m fund for rare conditions

Will pay for orphan medicines not recommended by the SMC

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Pfizer enters ADHD market with Quillivant XR launch

Gained rights last November as part of NextWave acquisition

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Early 2013 sees drug filings, launches and approvals in Japan

Includes medicines from Bayer, Takeda, Astellas and Eisai

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India could hit Roche and BMS with compulsory licences

Generic versions of Herceptin, Sprycel and Ixempra may reach market before patent expiration

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Kathryn Gallant leaves Hall & Partners to join Insight Health US

Appointed joint CEO alongside Jessica Cunningham

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