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Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

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UK doctors to face annual appraisals

Will need to show they are aware of new advances in medicine

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NICE and ABPI clash over access to medicines

Trade body says research shows medicines underused but NICE claims new figures 'higher than expected'

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The Research Partnership names new US director

Claire Richardson has previously held senior positions at GSK and Quintiles

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Europe brings down Baxter sales in third-quarter

Offsets sales growth in US driven by Advate and Gammagard Liquid

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Abbott stops kidney disease drug trial on safety concerns

Concerns about excess serious adverse events and mortality in patients taking bardoxolone methyl

Bayer’s former oncology head Robert Rosen joins AP Pharma

Will lead launch of drug to prevent chemotherapy-induced nausea

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Model behaviour in proactive and reactive pharma markets

To survive in both proactive and reactive markets, pharma needs to walk the walk not just talk the talk

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Model behaviour in proactive and reactive pharma markets

To survive in both proactive and reactive markets, pharma needs to walk the walk not just talk the talk

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Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

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EC releases draft designs for legal online pharmacy logo

Says an official logo will help consumers verify authenticity of internet pharmacies

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Abbott cuts 550 jobs as Q3 sales stay flat

Layoffs come as company prepares to spin off its pharma division as AbbVie

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