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    • Excel Communications

    - PMLiVE

    Redefining digital ROI: Engagement, experience, and the new metrics of success

    Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and...

    Graphite Digital

    Why events should be part of your 2025 growth strategy

    Over eighty per cent of businesses rank in-person events as their most impactful marketing channel. In fact, 48 per cent of teams say events are more important today than pre-pandemic. When done...

    EatMoreFruit

    - PMLiVE

    Impetus Digital’s Virtual Learning Programs named PM360’s Most Innovative Services of 2022

    About the AwardToronto, ON, December 15, 2022 — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Impetus Digital’s Virtual...

    Impetus Digital

    Advancing Precision Medicine in Oncology

    Jerome Madison, Host of The Precision Medicine Podcast, shares his leadership lessons and tips for building and training new sales teams in the era of precision medicine. He also dives...

    Impetus Digital

    Trust and transparency in Pharma & healthcare: impact of the COVID-19 pandemic

    While it is obvious that trust in life science and healthcare companies is suboptimal, exactly how to improve the public’s trust is unclear...

    Impetus Digital

    Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?

    With our growing dependence on social media, Digital Opinion Leaders are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and...

    Impetus Digital

    Top 10 benefits of virtual advisory boards

    Why virtual advisory boards should be part of every brand's toolbox in the post-COVID new normal.

    Impetus Digital

    Advancing Precision Medicine in Oncology

    Jerome Madison, Host of The Precision Medicine Podcast, shares his leadership lessons and tips for building and training new sales teams in the era of precision medicine. He also dives...

    Impetus Digital

    meaningful website metrics

    Demonstrating the value of HCP self-serve portals

    Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.

    EPG Health

    - PMLiVE

    GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

    Company seeking to revive lacklustre marketing performance

    - PMLiVE

    How to measure marketing success: profit vs ROI

    Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and...

    Blue Latitude Health

    - PMLiVE

    Can big data give medical affairs an edge in strategic planning?

    Teams can better identify, and engage with, KOLs while also measuring their endeavours

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