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Excel Evaluate

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Is training a waste of time and money?

How companies can prioritise their  investment to give them the best return

The ROI of user experience in pharma and healthcare: How to engage your customers

In this article, Head of Customer Experience Elisa del Galdo of Blue Latitude Health breaks down how to understand the return on investment of user experience in pharma and healthcare.

Blue Latitude Health

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Engaging with your opinion leaders

Enlisting future opinion leaders at the trial stage can pay off in the long run

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How to create a KIE

It is crucial that companies’ key internal experts have the right skills and attitude

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The art and science of local KOLs

Marketers can stay ahead of the curve with regional knowledge

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Mapping KOL relationships

Network maps can deliver a wealth of information

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Sustaining relationships

Do you really understand the KOLs you work with?

3 Steps to Navigating Multichannel in Healthcare

3 Steps to Navigating Multichannel in Healthcare

You know about multichannel, but... where now? Download the 3 Steps to Navigating Multichannel in Healthcare ebook to learn what you should do next when planning your multichannel campaign.

Blue Latitude Health

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Mapping influencers in healthcare

Harnessing influence is vital for effective healthcare marketing, but robust, reliable methods of understanding its nature and identifying those who have it are needed

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Team Gold

Putting a best practice sharing model in place

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