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    - PMLiVE

    Redefining digital ROI: Engagement, experience, and the new metrics of success

    Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and...

    Graphite Digital

    Reuters Pharma 2025

    AI and away we go: key insights from Reuters Pharma 2025

    AI is revolutionising the pharmaceutical industry, as highlighted at Reuters Pharma 2025, with transformative applications across marketing, drug discovery, and patient engagement, despite challenges in adoption, regulation, and data trust.

    Cuttsy + Cuttsy

    Person having information explained to him

    Clarity in clinical trials

    Discover how transparent, empathetic communication and health literacy principles can empower patients and enhance engagement in clinical trials, transforming participants into active partners in their healthcare journey.

    Cuttsy + Cuttsy

    How to Increase Engagement During Virtual Events

    Tip #1 - How can you take your online presentations to the next level? Check out the full list of top 10 tips to increase engagement during virtual events: https://www.impetusdigital.com/2021/03/25/top-10-tips-to-increase-engagement-during-virtual-events/

    Impetus Digital

    Top 10 Creative Ways to Engage Your Advisors

    At Impetus Digital, we pride ourselves with being the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight-synthesis. Our most popular service is online advisory boards. However, there is a myriad of...

    Impetus Digital

    meaningful website metrics

    Demonstrating the value of HCP self-serve portals

    Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.

    EPG Health

    50 questions for delivering an exceptional healthcare brand experience

    Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

    Blue Latitude Health

    Oncology experience & expertise

    Did you know 25% of our business is in Oncology?

    Inizio

    - PMLiVE

    How to measure marketing success: profit vs ROI

    Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and...

    Blue Latitude Health

    - PMLiVE

    Is there an ROI on KOLs?

    Can you measure return on investment (ROI) from compliant, patient-centred skills training for key opinion leaders?

    The ROI of user experience in pharma and healthcare: How to engage your customers

    In this article, Head of Customer Experience Elisa del Galdo of Blue Latitude Health breaks down how to understand the return on investment of user experience in pharma and healthcare.

    Blue Latitude Health

    3 Steps to Navigating Multichannel in Healthcare

    3 Steps to Navigating Multichannel in Healthcare

    You know about multichannel, but... where now? Download the 3 Steps to Navigating Multichannel in Healthcare ebook to learn what you should do next when planning your multichannel campaign.

    Blue Latitude Health

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