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- PMLiVE

Experts

Webinar: Understanding the patient journey in China

The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...

Research Partnership

Anticipating the future in healthcare

New technologies will be key drivers for change

National Institute for Health and Care Excellence NICE logo

Patients should have a say in their medication, claims NICE

Also states health practitioners should be able to share information

- PMLiVE

FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.

Blue Latitude Health

How to prepare and execute a multichannel campaign

You may be familiar with digital marketing, however Multichannel Marketing is quite different.

Blue Latitude Health

- PMLiVE

Ogilvy expands its pharma offering in the Middle East and North Africa

New Dubai operation will be led by Karen Kamel

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

- PMLiVE

New head for UK PR Council

PRCA appoints Lansons Communications’ CEO Tony Langham

Online Parkinson’s community launched

Britannia Pharmaceuticals' initiative focuses on mid- to late-stages of the disease

US doctors supportive of patients who track their health

But Manhattan Research study finds measurements used remain low-tech

Roche, social media and patients – part 2

Patient groups talk about their use of social media and the challenges they face

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