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- PMLiVE

Eyeforpharma

Can new data aggregators shift the balance of power away from pharma?

Making data a core competence

Trending: using social media to understand your pharma market

Blue Latitude Health Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.

Blue Latitude Health

- PMLiVE

Indefinable, incomparable and enduring: the value of creativity

Building an environment that encourages, nurtures and harnesses creativity

- PMLiVE

Diversity and inclusion in the pharma industry

Is there equality in the workplace?

The Challenges Of UX In Healthcare: Technology To Change Lives

Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today.

Blue Latitude Health

- PMLiVE

Irish survey lists pharma firms’ top five Brexit concerns

Talent access restrictions topped the list

Medical information in precision medicine

Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.

Blue Latitude Health

- PMLiVE

How can pharma build bridges with HCPs online?

Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs

- PMLiVE

European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. Among popular users, 35% of the...

- PMLiVE

Behavioural insights to navigate complex healthcare markets

Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

Blue Latitude Health

- PMLiVE

Does disruptive thinking leave you feeling threatened?

What it takes to change healthcare

- PMLiVE

Open minds for open innovation

When it comes to problem-solving, getting an outsider’s perspective can really add value. Addressing an issue from a different angle or injecting new expertise ultimately leads to a more robust...

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