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- PMLiVE

Eyeforpharma

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

- PMLiVE

Incubating biotech’s future

The trials of nurturing the next generation of small to medium-sized biotechnology firms

- PMLiVE

A breath of fresh air

Is the ‘freshness index’ a valuable tool for measuring a company’s innovation?

- PMLiVE

VIDEO interview: Neil Weir, UCB

Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

Really? Another innovative product?

Is innovation really at the heart of what we offer, or has it simply become an ancient tradition?

- PMLiVE

Rebooting the innovation engine

How can the industry transform the efficacy of its R&D teams so they can do more with less?

- PMLiVE

Novo Nordisk: Strict US regulation threatens innovation

Warning from CEO Sorensen comes after Tresiba and Ryzodeg fail to win FDA approval

- PMLiVE

From marketing to medical: Pharma’s informational source shift

The changing role of medical information in HCP communications pathways

- PMLiVE

BMS and Vertex partner on oral hepatitis treatment

Will investigate combination of daclatasvir and VX-135

- PMLiVE

The incredible journey: multichannel communications with HCPs

Management tools to optimise multichannel communications with HCPs

- PMLiVE

A helping hand with innovation

As healthcare innovation evolves, pharma is beginning to look beyond its own four walls to embrace collaboration

The search for a cancer cure demands collaboration – J&J research head

Challenging pharma environment means organisations need to work together to innovate

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