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Forrester

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Pfizer rumoured to be after AstraZeneca

Is this the return of the pharma mega-merger?

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Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

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Pfizer’s Emms takes up ABPI presidency

He succeeds MSD’s Deepak Khanna at the UK pharma industry body

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Pfizer’s breast cancer drug palbociclib extends survival

Positive trial results for oncology treatment

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Pfizer appoints comms head in Spain

Monica Piñuela is promoted

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Merck KGaA and Pfizer collaborate on lupus

Companies team up with academics to research treatments for autoimmune disorder

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AZ teams up with UK’s MRC for discovery centre

Public-private facility will be based at the pharma company's Cambridge R&D site

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Pfizer gains ground in cholesterol antibody chase

 Reports positive phase 2b data for its PCSK9 blocker

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AstraZeneca launches delivery service for Nexium

Expands its US direct-to-patient programme

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Pfizer says Xalkori tops chemo as first line therapy

Superior progression free survival for lung cancer patients

Otsuka’s Samsca heads clutch of Japanese approvals

Astellas' Xtandi, AstraZeneca's Forxiga and Takeda's Zacras also given the green light

- PMLiVE

Pfizer’s meningitis vaccine ‘a breakthrough’

FDA to speed up review process for bivalent rLP2086

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