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- PMLiVE

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- PMLiVE

The first public presentation of human Lipitor data

This month In 1994: The first public presentation of human Lipitor data

- PMLiVE

Ruder Finn focuses on mHealth with new healthcare tech division

Will begin with a team of four led by Emma Sinden

- PMLiVE

AstraZeneca signs IBS collaboration with Ironwood in China

Deal will also see Ironwood’s US sales force promote Nexium for gastroesophageal reflux disease

Think differently about digital strategy

Why the change to digital communications means we need a different strategic approach

- PMLiVE

Pfizer pays $680m to buy ADHD drug developer NextWave

Portfolio includes once-daily Quillivant XR

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Are you really listening or just waiting to speak?

A modern social listening programme can indentify people’s motivations and information needs

Open Health adds pH Associates to its roster

UK real world data specialist will bolster Open's market access offering

The problem with targeting a healthcare message

A well-designed digital experience should account for all the different ways in which people look for information

AZ’s MedImmune partners with global cancer institutes

Will research combinations of immunotherapies

- PMLiVE

Engaging with HCP digital channels in the right way

Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?

- PMLiVE

AZ pays $273m for Ardelyx renal disease drug

Phase II candidate could tackle fluid overload in kidney and heart disorders

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