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Four Health emerging technology

Emerging Technologies

Four Health hosted an event on Emerging Technologies.

Four Health

The rise of digital comms

Transforming the ability to engage with HCPs and patients

- PMLiVE

How can pharma build bridges with HCPs online?

Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs

Bridging pharma’s digital gap

Although still playing catch-up, the industry is being transformed by technology

- PMLiVE

Outcomes improve when we help doctors help their patients

Aiding the doctor-patient relationship

- PMLiVE

Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

‘Trust me, I’m from the pharmaceutical industry?’

As UK firms prepare to publish their HCP payments, are numbers alone enough to improve trust in the industry?

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

ABPI London offices

Nearly half of HCPs refuse to disclose pharma payments

Industry data shows firms spent £363m on working with healthcare professionals

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