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Futures Academy

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Why health psychology should inform pharma strategy

Lucid is an award-winning agency, creating medical education designed to change healthcare professional (HCP) behaviour and in turn, changing patients’ lives. Their unique approach, known as ‘Advanced Outcomes’, focuses on...

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Med comms has a ‘big role to play’ in market access

HCA meeting hears communications can assist companies with the process

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Medicine, the arts and the events industry

Performing pharma

A rough guide to… advisory boards

Our intrepid writers take us on a journey through advisory boards and show that pre-trip planning is the pathway to perfection

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Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

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The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

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Pharma needs to ‘better articulate’ its value to society

And that includes its need to finance new medical discoveries by making a profit

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Insights from the Authenticity Gap research

Successful companies align their brand with their reputation

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group Communications Limited

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Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

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Changing behaviour by design

Are we underestimating the power of design in encouraging behaviours for the good of our health?

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