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Gemma Medcalf

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Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

Why digital communication means leaving no customer behind

You don’t have to accept that only a small percentage of your customers will ever get the full information about your product.

Anthill Agency

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Valeant appoints Joseph Papa to end CEO uncertainty

He will take over from Michael Pearson at the troubled pharma company in May

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Pfizer’s Champix and GSK’s Zyban cleared of causing neuropsychiatric side effects

EAGLES trial of 8,000 patients backs the smoking cessation drugs' safety

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Gilead bags EU approval for next-generation HIV drug

Descovy expected to replace Truvada as the firm’s lead antiviral blockbuster

Matthew Simas joins Truveris board of directors

He brings experience from Alliance Health and IMS Health

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Does safety sell medicines?

Is pharmacovigilance unnecessary policing or a strategic asset for pharma companies?

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NICE changes tack on Sanofi’s prostate cancer drug Jevtana

Approves the therapy for NHS use after accepting undisclosed additional discount 

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Germany planning to table pricing reforms ‘by the summer’

Proposed changes include replacing 12-month full price policy with €250m threshold

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First online ADHD treatment test launched in the US

Qbtech brings its QbCheck assessment to market after winning FDA approval

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Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

Syneos Health®

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Dicerna appoints chief financial officer

Jack Green to take on the role on a permanent basis

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