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Gemma Medcalf

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The evolution of the sales representative

Pharma needs reps who are able to add value in an increasingly digital world

2015 was avid for the avocado

In 2015 avocado trended across the media. One Say blogger wonders what PR lessons we can learn from this healthy fruit?

Say Communications

Cellectis appoints Dr Loan Hoang-Sayag as chief medical officer

She joins the biopharma company from Quintiles

Sanofi reception

Sanofi and Novartis snap up immuno-oncology candidates

Separate licensing deals see the firms look to catch up with the category's leaders

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Mylan buys into six biosimilars, including Orencia candidate

Deal with Momenta bolsters biosimilars pipeline for new products

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ViiV and Janssen plan pivotal trials of monthly HIV treatment

Rilpivirine – cabotegravir combination could provide a monthly option

Deal Watch December 2015

The month’s deals see a number of collaboration and licensing deals for technology platforms and new molecule discovery

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Boehringer Ingelheim on walking the talk in patient-centricity

UK medical director Professor Klaus Dugi on patient engagement

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Pharma sales in the digital era

A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience

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Adapting to the digital consumer

The trends affecting all segments of the wider healthcare ecosystem

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Pragmatic digital health

Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

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Former Roche development head joins Asana advisory board

Dr Kapil Dhingra also brings experience from Lilly

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