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Gemma Medcalf

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Almirall strikes UK commercial partnership with Quintiles

Agreement will focus on the promotion of Almirall's respiratory portfolio in the UK

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Postcards from China

Checking the pulse of the year of the dragon

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Bayer recruits diabetes patients to new UK blogging team

They join healthcare professionals in contributing to company’s new Bayer Diabetes Care blog

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Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

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Janssen launches mobile medication reminder service

Care4Today is available for iPhone, Android and Blackberry smartphones as well as 'feature phones'

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The changing face of patient communications

Increasingly, individuals are self-managing their conditions. So with the role of advertising directed at the doctor forming only part of a patient’s personal journey where next for pharma?

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A Brand of our Times

When Stephen Page read Kush Rach’s piece The Strategic Role of the Agency, it got him thinking about what it really means to create a brand in these times...

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Put yourself in their shoes

Keep it simple, tell a story and know that every audience is different

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Interview: Deepak Khanna, ABPI

Collaboration, communication and an appropriate drug pricing scheme are key says ABPI president

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Digital Intelligence roundup

Includes Roche’s new interactive insulin pump system and a Kinect-based health start-up

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US physician community Sermo acquired by WorldOne

Surprise deal substantially increases the research company’s reach

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The Strategic Role of the Agency

In this marketing environment there is no room for late developers. Find out why tapping into an agency's insights early may give the brand growth you need.

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